TEQUILA PRODUCTION

TYPES OF TEQUILA

LEGEND OF TEQUILA

SOURCES and NOTES

Background music "Counterclockwise" courtesy of Roger Clyne and the Peacemakers. For more details, click on the above link to SOURCES and NOTES.

Tequila is a common topic of popular culture, ranging from films that simply use the name, such as Tequila Sunrise (1988) to songs about the drink. According to Tom Robbin's book Still Life with Woodpecker tequila is the preferred drink of outlaws.

Sandra Lee of the Food Network refers to tequila as "her friend."

In song, tequila is diversely portrayed, ranging from Jimmy Buffet's semi-serious Margaritaville to The Eagle's maudlin Tequila Sunrise.

Tequila even enters the popular news media. For example, Mel Gibson's anti-Semitic outburst when arrested for drunk driving was attributed to tequila consumption. [26]

Sammy Hagar, rock star (singer of the bar anthem "Mas Tequila")[27] and original owner of Cabo Wabo. Tequila described tequila's stigma as, "the stuff that you go, "I will never drink that as long as I live," and you have gotten sick in college on rot-gut tequila." This image of tequila as the instigator of particularly egregious intoxication and hangovers is pervasive in references to the drink in popular culture. [28]

In music, singer-songwriter Alanis Morissette wrote an ode to tequila entitled "On The Tequila" for the Flavors of Entanglement sessions, and says tequila has helped her balance things out in her life. [29] The English rock band Terrorvision had a UK No. 2 hit in 1999 with their song "Tequila."


Tequila played a role in the climactic scene of "Funhouse", the season two finale of the HBO TV series The Sopranos. In this episode, the character Sal "Big Pussy" Bonpensiero asks several members of the crew if there is any good tequila availabl, knowing that he is about to be killed and wanting a final drink with his longtime friends.[30]



Possibly the most well-known of all celebrity tequilas, is George Clooney and Rande Gerber's Casamigos, which launched in 2013, and was sold to Diageo for $1 billion in 2017.

Nick Jonas' Villa One launched in 2019.

Dwayne "The Rock" Johnson launched Teremana in 2020.

Michael Jordan created Cincoro tequila with a team in 2019.

Rita Ora, rapper E-40, AC/DC, Justin Timberlake, and Sean "Diddy" Combs are all involved in tequila businesses.

Kendall Jenner announced her 818 Tequila brand in February of 2021. Critics accused the model of cultural appropriation, saying she shouldn't be making and profiting off of tequila since she isn't Mexican, though she's hardly the first non-Mexican celebrity to start a tequila business. [42]

In the United States , National Tequila Day is July 24. [31]

In the Mexican telenovela, Destilando Amor, the production of Tequila, and how it is made, plays a role of the storyline. Part of the show takes place on agave fields.