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    TEQUILA EVENTS

    San Felipe Tequila Festival, 2-4 March 2012

    Festival was held on the malecon in front of Baja Mar overlooking the Sea of Cortez. Free to enter this family event offering food booths, Mexican crafts and samples from 12 tequila poducers. For more information, visit: San Felipe Tequila Festival


    Spirits of Mexico Las Vegas, 13-14 March 2012

    Event to be held at the Convention Center. Event offers tequila tasting, dancers and mariachis. The Spirits of Mexico honors the generations of Master Distillers & Blenders whose art and soul exist in every luscious drop. Mingle with Aficionados, Mixologists & Authors. Meet the Masters, Ambassadors, Tequileras & Tequileros of world-renown and new-to-market brands, who all share their passion, skill, experience and, of course, their spirits! For more information, visit: Spirits of Mexico Las Vegas


    San Francisco World Spirits Competition, 23-25 March 2012

    The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Celebrating its 12th year of awarding spirits excellence, the 2012 Competition will be held at the distinguished Hotel Nikko in downtown San Francisco on March 23, 24, and 25. Judging is based on a blind, consensual procedure ensuring competitive integrity, making this annual competition the most reputable and recognized competition in the spirits industry. Deadline for entries extended to March 15. For more information, visit: http://www.sfspiritscomp.com/


    First Annual Ohio Tequila Festival, Cleveland, May 1st 2012

    The first annual Ohio Tequila Festival will be held Tuesday May 1st at the Masonic Temple on 3615 Euclid Avenue, Cleveland from 5pm to 10pm. Attendees will be treated to all night tequila samplings, Mexican food, and live entertainment. For more information, visit: http://www.ohiotequilafestival.com/


    4th Annual Agave Fest, Tucson Arizona, 4 May 2012

    The celebration of all-things-Agave will take place on Friday, May 4, 6-10 pm on the Hotel Congress plaza. This year's event features tastings of over 40 agave-derived spirits including tequilas and mezcals; sotols and more, plus samples of signature agave cocktails from Tucson's best bartenders, award-winning, authentic street tacos, mariachis and live music. Ticket quantities are limited, so make sure to get yours early! For more information, visit: http://www.hotelcongress.com/2012/03/28/4th-annual-agave-fest-at-hotel-congress/


    3rd Tequila and More Spirits and Cocktails Show, Toronto, Canada, 4-5 May 2012

    For the third time in Ontario, you will have an opportunity to taste different brands of Tequila, Mezcal, Mexican beer, wine and cocktails all under one roof at The Tequila and More Show. The event will be held at the Metro Toronto Convention Centre on 4-5 May 2011, from 4:00 pm to 10:00 pm. For more information, visit: http://tequilaandmore.com/lang/en/vizit/about-the-show/


    6th Annual Tequila Tasting, Gilroy CA, 5 May 2012

    Join the Latino Family De Gilroy for their 6th Annual Tequila Tasting Event on May 5th from 3 p.m. to 7 p.m. There will be tequila tasting, appetizers, music and friends, at the Willey Cultural Center, 140 Fifth Street in GIlroy. For more information email Angelina Aguirre at Angelina-aguirre@att.net or visit: http://www.morganhilltimes.com/calendar/


    Spirits of Mexico, New York, 24 May 2012

    The event will be held at the Agave Restaurant in New York city, located at 140 Seventh Avenue South. Master distillers and blenders, authors, mezcaleros, tequileros, mixologists, aficionados and ambassadors from various brands all meet at Agave NY to share their skills, experience and their spirits. Sample dozens of signature styles of tequilas, mezcals, sotols and more from Mexico. Seminars to be announced. For more information, visit: NYC Spirits of Mexico Main Event


    6th Annual World Tequila Day, Amatitan, Jalisco, 27 May 2012

    Many historians have long believed Tequila (mezcal wine) was being produced in Amatitan, Jalisco back in the 16th century. Some historians and officials claim the oldest known tequila producing factory was discovered in 2008 on the El Caballito Cerrero Ranch in Amatitan (just a few kilometers east of the town of Tequila). Ancient fermentation tanks, ovens and mills were found at this location by tequila historian Claudio Jimenez Vizcarra. [1] To view photos of this historic production area, click here on Tecuane Canyon Ruins. The Mayor of Amatitan is working with other politicians in Mexico to establish "World Tequila Day" as a national holiday in celebration of Mexico's tequila Heritage. The event is also aimed at increasing awareness and recognition for Amatitan as being an origin of tequila. Allthough the 4th and 5th annual events were less entertaining, the 3rd event on 27 May 2009 included performances by traditional dancers from various parts of Mexico and entertainment by two distinctive mariachi bands. Throughout the 2009 event, a group of locals worked vigorously to break the world record for making/serving the most margaritas at a single time - 7000 MARGARITAS! For more details and photos of the celebration, click here on WORLD TEQUILA DAY 2009.
    [1] DISPUTING TEQUILA'S ORIGINS, Article written by Guadalajara Reporter Staff, Saturday, 02 August 2008 GUADALAJARA REPORTER


    2nd Annual Santa Barbara Tequila Harvest 2011 Festival, 16 Aug 2011

    Sample from over 50 Premium and Ultra Premium Blanco, Reposado, Añejo, & Extra-Añejo Tequilas and Mezcals ranging from legendary distilleries to master crafted estate grown brands straight from the heart of Mexico. The event will be held the evening of 16 August at the Santa Barbara Tennis Club, 2375 Foothill Road, Santa Barbara, California. For more information, visit: Santa Barbara Tequila Harvest Festival


    Reto Tequila (Tequila Challenge), Tequila, Jalisco, 15 Sept 2012

    This annual event has a goal of breaking the record for the most tequila shots served in 15 minutes. The 2008 winner was Sauza pouring 507 shots in 15 minutes. Tequila shots are free to all who want to participate. Check local tourist information for exact date, time and location. Unfortunately, I have not yet attended this event to post additional details and photos.
    Source: La Cofradia Distillery Tour Narrative, Tour Guide Elizabeth:
    La Cofradia Distillery


    Spirits of Mexico, San Diego CA, 9-15 Sept 2012

    The annual Spirits of Mexico, the largest, oldest and most comprehensive agave festival in the United States kicks off on September 9th with the Main Tasting Event scheduled for Sept 15th. The event will be held in the Old Town San Diego State Historic Park. For more information, visit: Spirits of Mexico

    To view photos of the 2010 Spirits of Mexico Main Event, visit: Tequila Connection Photo Gallery


    4th Annual Las Vegas Tequila Fest, 17 Sept 2011

    The 2011 Las Vegas Tequila Fest will showcase the finest brands in the industry, from the major international labels to boutique tequilas distilled in the heart of Mexico. Celebrating the heritage of this Mexican liquor derived from the blue agave plant, the Las Vegas Tequila Fest will be held on 17-18 September at Planet Hollywood Resort and Casino, Las Vegas, Nevada.
    Tequila enthusiasts interested in attending can visit:
    Las Vegas Tequila Festival


    World International Tequila Conference, Sept 2012, Guadalajara

    The 2010 Conference featured "Five days in the heart of the Tequila production region" This conference, presented in English, was especially developed for wine and spirits industry professionals, international investors, brand developers, bar and restaurant managers, importers, distributors, researchers, journalist and individuals interested in learning about the Tequila industry, its regulations, production techniques, history, culture, and the appreciation of fine tequila. The conference includes hours of seminar instruction, industry workshops on government regulations, production techniques, and investment opportunities, plus a visit to an agave plantation, and visits to Tequila distilleries. Next conference is planned for 2012. Complete conference details and registration available at http://tequilaconference.com/


    11th Annual Expo Tequila, Tijuana BC, Mexico 12-16 Oct 2011

    The 2011 Tequila Expo is scheduled for 12-16 October at Ave. Revolution, Tijuana, Baja California, Mexico. The dates for this event seem to fluctuate so it's best to confirm with the Tijuana Tourism Bureau (telephone from the US is 1-888-775-2417). The Expo combines different aspects of Mexico's culture (traditional Mexican cuisine, mariachi music, and dancers combined with a huge selection of agave-based spirits). There are numerous booths manned by Tequila/Mezcal representatives offering samples of their blanco, reposado and sometimes añejo tequilas. There is plenty of tequila available for purchase throughout the event. This exciting event is held in front of the Jai Alai arena on Revolution Avenue. Entrance fee is nominal, but tasting is pretty much unlimited. Click here to view photos from the Tijuana 2008 EXPO TEQUILA or 2010 EXPO TEQUILA.


    2nd Arizona Taco Festival, 15 October 2011

    The Arizona Taco Festival at the Scottsdale Waterfront on October 15th, 2011, is the follow up to last year's wildly successful inaugural launch. Over 30 teams will compete for $7,500 cash and taco bragging rights. Other contests: best guacamole, salsa, and anything goes taco. There will be a Boutique Tequila Expo Tent featuring over 30 different brands of premium tequilas.
    For more information, visit:
    Arizona Taco Festival


    Third Annual Monterey Tequila and Mezcal Expo, 22 October 2011

    This event is a tribute to the rich and colorful history of Tequila and Mezcal and provides a unique opportunity to learn more about these traditional spirits as attendees experience the true essence of tequila and mezcal firsthand. The Expo will be held from 5 to 8 pm at the Portola Hotel and Spa in historic downtown Monterey, California 93940. For more information, visit: Monterey Tequila and Mezcal Expo


    Phoenix Tequila Fest, 10-11 December 2011

    The 2010 event will take place at the US Airways Center, 201 East Jefferson Street in Phoenix, Arizona. Sample blancos, reposados, and añejos premium and ultra premium tequilas ranging from legendary brands to boutique spirits distilled in the heart of Mexico. Enjoy continuous live entertainment and meet tequila enthusiasts from all over the world in a festive atmosphere filled with holiday cheer. For more information, visit: http://www.phoenixtequilafest.com


    Tour Guide David Ruiz

    Tours to the Land of the Blue Agave

    As of 2009, there are a limited number of tour guides for hire that will pick you up at your hotel in Guadalajara and shuttle you (and your group) to tequila distilleries. If this is something you would like to do, I recommend you consider touring with David Ruiz, Tequila Expert and Consultant. Mr. Ruiz is an excellent interpreter, very helpful if you don't speak Spanish. His tours are custom private tours for select guests that want to learn about tequila and sample some of the finest tequilas available. He explains history, culture, and the production process and his outfit has special agreements with leading boutique tequila brands allowing tasting of their ultra premium tequilas not normally available to visitors. Tequila Tours.com is registered with the Mexican Secretary of Tourism. For more information, visit: http://www.tequilatours.com/


    An alternative might be to take a tour with Clayton Szczech at "Experience Tequila". Although I have not personally taken this tour, it appears interesting and well organized. It includes four days in the town of Tequila followed by four days on the coast. Some of Mexico's most pleasant beaches lie a few hours away, and you'll spend the latter half of the trip relaxing on the sand with your tequila treasures. For more information, visit: http://www.experiencetequila.com/

    Tequila Distillery Tour Bus

    Another option is to take the bus from Guadalajara (Centro Viejo Autobus also known as the "Old" bus station) to the town of Tequila. There are museums and distilleries within walking distance of the main plaza and you can easily arrange tours (including transportation) to a few local distilleries with tour groups departing the central plaza. Busses run frequently throughout the day back and forth between Guadalajara and Tequila. We found this is not the case from the new bus station in Guadalajara.

    Taxi Driver Jose Navarro

    Touring the Arandas area is a bit more difficult as most distilleries do not give tours on a regular basis, and they are not nearly as accessible as those in the town of Tequila. It can be hit or miss when you show up (if there will be someone available and willing to give you a tour). Hiring a tour guide to visit the highland distilleries around Atotonilco and Arandas is recommended. Another possibility is to hire a taxi for the day with a driver that knows the area. If you don't speak any Spanish, this may not be your best option (unless you can find a driver that speaks your language). We did a bit of both by hiring a tour guide (David Ruiz) who picked us up in Guadalajara and dropped us off at a hotel in Arandas after visiting distilleries in the Atotonilco and Arandas area. The next day we hired taxi driver Jose Navarro (Tel 348-107-3732). Jose took us to visit three more distilleries in the Arandas area. Jose speaks some English and his rates are reasonable. We took the bus back from Arandas to Guadalajara. The trip takes about 2 hours and cost less than $10 per person (one-way). The bus from Arandas to Guadalajara arrives at the new bus station in Guadalajara. This is a huge bus station (multiple terminals) with connections to major cities throughout Mexico.


    Bronze Jimador @ Cuervo Mundo

    We were impressed with many of the distilleries we toured. If you get the chance, I recommend you visit Hacienda San Jose del Refugio (Herradura), Los Abuelos (Fortaleza), La Cofradia & Casa Noble, Espolon (Cabo Wabo), Siete Leguas (7 Leguas), and Tequila 1921. I'm sure there are others just as worthy, but we simply ran out of time. To view photos of some of the distilleries, visit our DISTILLERY PHOTO GALLERY section of this website.
    Unfortunately, we were unable to tour the production area of Cazadores because we were wearing short pants. I understand they also have a restriction for ladies wearing high-heeled shoes.

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